Role:

Graphic Designer

Tools:

Adobe Photoshop, Adobe Illustrator, Adobe Indesign

Details:

Due to slumping sales Irish Springs wants to expand beyond the audience of its original deodorant soap because the company fears it has hit a limit. To continue growing in the bath and beauty marketplace Irish Spring wants to offer a luxury form of its product to cater to another audience base and needs a separate design that appears distinct from the original so it can stand out.

While researching the competitor market for luxury bath products I noticed a trend in the packaging design. Most are very simple with lots of white space, some text and the company logo. I decide to follow this trend, but incorporate more graphical elements such as the greens at the bottom of the logo that represent the greenery of Ireland's landscape so that Irish Spring can stand out from the competition. I went with an Irish glyph logo design to create a distinction between this luxury version of Irish Spring and the original while still adhering to the Irish theme. I feel like I was successful by offering an alternative luxury version of the Irish Spring brand that can draw in a new audience increasing sales for the company.